Print is Dead!

Many assumptions out there state that the printing business is a business that has been ‘sunset’. Business that will be eroded by the digital industry. So that not a few printing entrepreneurs who are hesitant to develop their business even bigger in this field. Even many old printing presses were living shyly, dying unwillingly. Busy when there are projects from the government or private sector, lethargic when there are quiet orders. There are no attempts to innovate. If this happens to you, it might be true, if the printing industry is already ‘sunset’, but many parties who do not agree also with the reality above, the proof is that new machines continue to be installed, especially digital printing.

In the era of Drupa 2012, there was a media headline announcing the ‘tagline’, ‘Print is Dead’. This is actually a play on the comic title ‘Superman is Dead’. This headline had become a topic in several panel of global discussions of experts about the printing industry some time ago and managed to steal the attention. Because the statement sounds sensational, sexy and provocative. Actually that statement is far from the reality. It is precisely because of this sensational statement that the print industry seems to be jerked like rising from the ashes. Like a phoenix. Shortly after that, nananda printing technology emerged from Landa.

For those who are able to use it, Print Can collaborate with Digital It cannot be denied if digital technology is so massive. Roll up a lot of conservative businesses. Many famous newspapers are out of business. Many well-known magazines that stop printing Some are turning to digital media, some are completely dead. This is inevitable. Because we realize that most of our lives today are spent in the digital realm. Smartphone, internet, social media. But there are also many ethical media that can survive. Especially those who are able to collaborate with digital media.

How is the growth of printing in Asia?

Through the graph beside, we can see the Asian print market is the fastest growing. Just imagine, the largest population in Asia. Among them are China, India and Indonesia.

If we look at the graph and table above, it is quite clear that unlike Europe or America, the future of printing in Asia is still very bright. Just how do printing in the Asian region, especially Indonesia take advantage of various opportunities, given the intense competition. The key is to be a printing specialist, innovative, and has a powerful marketing power, also no less important, able to collaborate with
other business fields.

The increase in digital printing worldwide will be even more significant in 2022 after the drupa 2020 with the development of digital inkjet press technology. The increase in the growth of digital inkjet press in the future is estimated to reach 15% per year. This figure is mainly obtained from the corrugated, folding carton and flexible packaging sectors. It is undeniable that some print formats are more suitable for certain markets. Like Variable Data Printing (VDP) or transactional printing.