From the Smithers Pira report (the world authority agency that monitors the supply data for the printing, paper and packaging industry), the Indonesian print market is expected to reach USD 13,510,000,000 (13.5 billion dollars) or if converted (in exchange rate of 1 USD = Rp. 14,269), then the Indonesian market printing is Rp. 192,774,190,000 or nearly 200 trillion rupiah. This market is 7% of the overall Asian market with a total value of USD193 billion.
Indonesia ranks the 6th largest in Asia, after China, Japan, India, South Korea and Taiwan.
Of the total US $ 193 billion, the largest turnover came from the print packaging sector of USD 130,300,000,000, the print publishing sector of USD 43,300,000,000 and commercials of USD 19,400,000,000
Therefore, the most promising segmentation for the printing world is the packaging sector. But for the publishing sector, Indonesia’s conventional printing can still breathe easily because according to data obtained from the Ministry of Education and the Ministry of Religion, the procurement of textbooks / lessons starts from elementary, junior high, high school, around 140 million books minimum / year worth Rp. 1.4 trillion per year.
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