Lans Brahmantyo, Founder Afterhours Books

Graduated with a B.sc. in electrical engineering and an MBA in Management Information System from the University of Denver, United States, in 1992. After Graduating, Brahm joined the Steve Jobs work team at NeXT Computer Inc. as a Campus Consultant with responsibility for consulting and installing NeXTSTEP OS at various universities in Denver. In the midst of this work, he began to recognize various aspects of aesthetic design, to the complexity of the prepress work to the printing process, in addition to assisting several lecturers in designing research papers and technical report books.

His current interest in the graphic design world, the more serious he did after partnering with Todd Steigerwald to build Q • Image & Advertising with the market share of software developers based on NeXTSTEP.

In 1994, the recession hit America and NeXTSTEP turned out not getting a market response because “too advanced for its time” at a price that is too expensive. As a result many companies many NeXTSTEP software developers are closed. Q • Image &Advertising was affected.

Many receivables are not paid. Finally, Brahm decided to return to his homeland with his wife and children. This follows the advice of his younger brother, Fedra Carina, who is majoring in visual communication, Denver. According to Fedra, the design business in Jakarta is growing rapidly. Armed with an Apple PowerMac 8100 with a 21-inch monitor and an Apple LaserWritter from his savings while working in America, Brahm works at SatuKata Advertising, Jakarta. While exploring freelance jobs for several public relations companies. The jobs that are done after these hours of work inspire later to make the name of the company, Afterhours.

The work done really starts from the bottom, done in the bedroom which is still used today. The bedroom, which is at the same time an office space, is part of the company’s history.

Afterhours are growing. The first project undertaken is the company profile of Niaga Cigna, through IndoPacific PR. After that a lot of work has been done. For Argha Karya, Intinusa, Makindo Securities, Alter Abadi, and Branta Mulia, coffee-table books to commemorate Pertamina’s 40th anniversary, ”Dari Puing-Puing ke Masa Depan” dan “30 tahun Elnusa.” Afterhours work includes corporate branding, packaging, multimedia presentations, web design and corporate collaterals (company profile, annual reports, newsletters). Afterhours then spread to marketing collaterals which are now becoming a trend (direct mail, newsletter, catalog, etc.).

In 2003 Afterhours books in Denver, experienced a significant increase. Under the control of Fedra Carina. Over the years ‘booming’ global economy, both Afterhours in Jakarta and those in Denver were both advancing rapidly and succeeded in getting job orders from various well-known companies. Afterhours Denver won orders from Starz Entertainment Group, Atlas Air, University of Denver, ReMAx realty, and more. While Afterhours clients in Jakarta have clients such as Bank Mandiri, BCA, BNI, Citibank, DBS Bank, ABN Amro Bank, Austindo Group, Pfizer, Unicef, Frisian Food, Schroder Indonesia, ANJ Finance, and Astra CMG.

AFTERHOURS BEGAN TO CHANGE IN PUBLISHING BOOKS

Brahm was inspired by the painter Van Der Sterren who made it become fond of collecting paintings. That’s from his new hobby he developed it in the form of publishing art books, collaborating with Hexart Publishing, Like Arie Smit’s’ Vibrant ‘,’ A Tropical Journey ‘Van Der Sterren, then Theo Meier books.

The book “Rumah Bangsa” is an official presidential gift official presidency) for a guest of the country is also a work Afterhours in collaboration with Red & White Publishing, there is also ‘A Walk in the Clouds’ by George Tahija, ‘BROMO Majestic Mystical Mountain ’Sigit Pramono,‘ Soul Odyssey ’Lans Brahmantyo,‘ Land of Water: Exploring Indonesia by Sea ‘Paul Dean,’ Soulscape Road ‘ Oscar Motuloh and others. Brahm then decided to focus
to the premium book segment and change its name to Afterhours Books in 2009.