colordruck Baiersbronn reaches a milestone in building its new digital business model in packaging printing

colordruck Baiersbronn, a packaging service provider operating throughout Europe, is an all-rounder known for its very high quality standards. Right from an early stage, the company started to build itself a new business model based around digital printing and counts among their customers industrial and commercial enterprises in the food, confectionery, beverage, pharmaceutical, cosmetic and non-food sectors. It has collaborated with Heidelberger Druckmaschinen AG (Heidelberg) on numerous projects, giving rise to a decades-long partnership. Therefore, colordruck Baiersbronn was also one of the first field testers of customized digital packaging production using the Heidelberg Primefire 106. With almost all criteria successfully met and the Primefire 106 fully adapted to colordruck Baiersbronn’s web-to-pack portal, the field test was successfully completed at the end of 2019.

Positive summary: The two managing directors of colordruck Baiersbronn, Thomas Pfefferle (top row, far right) and Martin Bruttel (bottom row, center) as well as Sabrina Janta from Heidelberg (top row, far left) together with their teams learned a lot during the field test.

“Through the consistent development of a digital business model, we were also able to further optimize our processes and make them fit for the future. Heidelberg provided outstanding support as a partner in incorporating the Primefire 106 into our workflow. Wanting to offer our discerning customers new business ideas in digital packaging printing meant that our requirements for the digital printing press were very high,” says Martin Bruttel, Managing Director of colordruck Baiersbronn, in describing the initial phase. “Working with the team from Heidelberg, we have now met these requirements and are more than happy with the results for our customers.”